Sales Coursework Example | Topics and Well Written Essays - 250 words

Sales - Coursework Example Q1. Lynn should center her presentation on the reputation of McBath and the company’s new display system. Some of the key selling points that she should discuss include the fact that the display system will not require too much space. She should also include the fact that shoppers already love McBath’s products since the company is different. Another key point that Lynn should use in her presentation is the fact that the display system has actually worked in other new stores and an advertising campaign for the new display system is in the offing. Q2. Stores can be offered quantity discounts when they purchase McBath’s products in bulk. This will encourage stores to buy McBath’s products in large quantities (Munson 209). Stores may also be offered cash discounts when they pay in cash. This will create a healthy working relationship between McBath’s and it’s clients (Rackham 165). Consumer discounts: shoppers may be offered an extra package when they buy three. This will enhance customer loyalty and will encourage new customers to purchase McBath’s products (Schultz, Petrison and Robinson, 116). Resellers may also be offered trade discounts on the products they buy so as to encourage them to keep buying McBath’s products (Rackham 165). Q3: Lynn can use the each of the four discounts to get new accounts. People are normally drawn to products that offer discounts. She can use quantity discounts to encourage Federal and other stores to keep purchasing McBath’s products. She can also use consumer discounts to enhance the sales of McBath’s products in different stores. She can make use of the cash discount offers to encourage the new stores to keep buying the company’s

Language Acquisition Essay Example | Topics and Well Written Essays - 2500 words

Language Acquisition - Essay Example Several theories have been put forward that try and explain this process (Pinker, language acquisition). Some theorists believe that the acquisition of language is a natural and intrinsic part of the child growth process and down play the importance of parental feedback while others believe that it is the result of their surrounding environment and how they interact with others, thereby according significance to adult- child interaction. This paper seeks to analyze the different theories that have been put forward to explain language acquisition evaluating how they all explore the importance of parental feedback in the development of linguistic skills. Nativist theorists believe that a child is born with an intrinsic ability to learn a language which makes it relatively easy for them to learn a new language as opposed to adults who wish to learn a second language. In this sense, language is viewed as part of the human genetic make up; a natural trait similar to birds learning how to fly and fish learning how to swim (Macwinney, 1998). As Macwinney (1998) points out, several researchers believe that since the acquisition of language seems to be unique only to humans and it must be... Theories have been put forward to support this infant innate grammar module. Children seem to exhibit an uncanny ability to respect syntax in their early speech. This lends credence to the belief that the ability to learn language is genetically wired in the brain. However, the nativist theories have been criticized for failing to properly and accurately account for their claims on acquisition of the language, causing researchers to look for other explanations to the inherent human capacity to learn language (Macwinney, 1998). Parental feedback in the Nativism theory Parental feedback is not perceived to be of any significance to a child's acquisition of language. Nativism theorists point out that children do most of the language acquisition by themselves, as illustrated when a family migrates to a foreign country. The parents seem to struggle with the new language and may not master it completely but children will always adapt faster and speak the language more richly and fluently than their parents. This by itself negates any role of parental feedback in the acquisition of language as the children are able to adapt better than the parents. Emergentism This is a branch of nativist theory approach but differs from nativism in that it views the acquisition of language as an outcome not just of the intrinsic biology of human cognition, but also as a result of social patterns of interaction and input. Emergentism views children as learning language through means of a self organizing map with auditory, concept and articulatory as the pillars. A child learns language almost independently by associating different elements to these pillars (Macwinney, 1998). Macwinney (1998) points out that there are neural networks in the brain that will influence the